The role of brand name in customization decisions: a search vs experience perspective

by Pingjun, Jiang
Published 2004

Segment‐based mass customization: an exploration of a new conceptual marketing framework

by Pingjun, Jiang
Published 2000

A model of price search behavior in electronic marketplace

by Pingjun, Jiang
Published 2002

Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time

by Pingjun, Jiang, Bert, Rosenbloom
Published 2005

Building a customer base in the electronic marketplace: an empirical exploration of the e‐tailing industry

by Pingjun, Jiang, James, Talaga
Published 2006

Responses to customized products: the consumers’ behavioral intentions

by Pingjun, Jiang, Siva K, Balasubramanian, Zarrel V., Lambert
Published 2015

Consumers' value perceptions of e-customization – a model incorporating information framing and product type

by Pingjun, Jiang, Siva, K. Balasubramanian, Zarrel, V. Lambert
Published 2014