A look at product attributes as enhancers of group integration among US and Korean consumers

A look at product attributes as enhancers of group integration among US and Korean consumers

Bibliographic Details
Main Authors: Vanessa P., Wickliffe, Dawn T., Pysarchik
Format: text
Language:eng
Published: Emerald 2001
Subjects:
Product attributes,Consumer behaviour,Prices,National cultures,USA,Korea

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