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Consumer evaluations of fast‐f...
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Consumer evaluations of fast‐food services: a cross‐national comparison
Bibliographic Details
Main Authors:
Moonkyu, Lee
,
Francis M., Ulgado
Format:
text
Language:
eng
Published:
Emerald
1997
Subjects:
Consumer behaviour,Fast‐food industry,International marketing,National cultures,South Korea,USA
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