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The marketing practices‐perfor...
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The marketing practices‐performance relationship in professional service firms
Bibliographic Details
Main Authors:
Jillian C., Sweeney
,
Geoffrey N., Soutar
,
Janet R., McColl‐Kennedy
Format:
text
Language:
eng
Published:
Emerald
2011
Subjects:
Professional services,Relationship marketing,Marketing practices,Competences,Database marketing
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Description
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