Marketing service relationships: the role of commitment

Marketing service relationships: the role of commitment

Bibliographic Details
Main Authors:	Martin, Wetzels, Ko, de Ruyter, Marcel, van Birgelen
Format:	text
Language:	eng
Published:	Emerald 1998
Subjects:	Business‐to‐business marketing,Commitment,Partnering,Relationship marketing,Service quality,Services marketing

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