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Marketing service relationships: the role of commitment
Bibliographic Details
Main Authors:
Martin, Wetzels
,
Ko, de Ruyter
,
Marcel, van Birgelen
Format:
text
Language:
eng
Published:
Emerald
1998
Subjects:
Business‐to‐business marketing,Commitment,Partnering,Relationship marketing,Service quality,Services marketing
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Description
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