Transfer of brand knowledge in business‐to‐business markets: a qualitative study

Bibliographic Details
Main Authors:	Suraksha, Gupta, T.C., Melewar, Michael, Bourlakis
Format:	text
Language:	eng
Published:	Emerald 2010
Subjects:	Brand awareness,Business‐to‐business marketing,Brand management,Competitive strategy,Knowledge transfer

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