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Transfer of brand knowledge in business‐to‐business markets: a qualitative study
Bibliographic Details
Main Authors:
Suraksha, Gupta
,
T.C., Melewar
,
Michael, Bourlakis
Format:
text
Language:
eng
Published:
Emerald
2010
Subjects:
Brand awareness,Business‐to‐business marketing,Brand management,Competitive strategy,Knowledge transfer
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Description
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