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Branding in B2B: the value of...
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Branding in B2B: the value of consumer goods brands in industrial markets
Bibliographic Details
Main Author:
Eric, Viardot
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Brand awareness,Brands,Business-to-business marketing,Brand equity,Business-to-business branding,Top of mind
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