An international analysis of emotional and rational appeals in services vs goods advertising

An international analysis of emotional and rational appeals in services vs goods advertising

Bibliographic Details
Main Authors: Nancy D., Albers‐Miller, Marla, Royne Stafford
Format: text
Language:eng
Published: Emerald 1999
Subjects:
Advertising,Consumer behaviour,International marketing,National cultures,Product attributes,Services marketing
id 10.1108-07363769910250769
recordtype eprints
spelling 10.1108-073637699102507691999-02-01 An international analysis of emotional and rational appeals in services vs goods advertising Nancy D., Albers‐Miller Nancy D., Albers‐Miller Marla, Royne Stafford Marla, Royne Stafford Advertising,Consumer behaviour,International marketing,National cultures,Product attributes,Services marketing Emerald 1999-02-01 text text/HTML 10.1108/07363769910250769 https://www.emeraldinsight.com/doi/10.1108/07363769910250769 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Consumer+Marketing&rft.volume=16&rft.issue=1&rft.spage=42&rft.epage=57&rft.issn=0736-3761&rft.id=info%3Adoi%2F10.1108%2F07363769910250769 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Advertising,Consumer behaviour,International marketing,National cultures,Product attributes,Services marketing
spellingShingle Advertising,Consumer behaviour,International marketing,National cultures,Product attributes,Services marketing
Nancy D., Albers‐Miller
Marla, Royne Stafford
An international analysis of emotional and rational appeals in services vs goods advertising
description
author2 Nancy D., Albers‐Miller
author_facet Nancy D., Albers‐Miller
Nancy D., Albers‐Miller
Marla, Royne Stafford
format text
author Nancy D., Albers‐Miller
Marla, Royne Stafford
author_sort Nancy D., Albers‐Miller
title An international analysis of emotional and rational appeals in services vs goods advertising
title_short An international analysis of emotional and rational appeals in services vs goods advertising
title_full An international analysis of emotional and rational appeals in services vs goods advertising
title_fullStr An international analysis of emotional and rational appeals in services vs goods advertising
title_full_unstemmed An international analysis of emotional and rational appeals in services vs goods advertising
title_sort international analysis of emotional and rational appeals in services vs goods advertising
publisher Emerald
publishDate 1999
first_indexed 2018-10-11T09:04:00Z
last_indexed 2018-10-11T09:04:00Z
_version_ 1614019182792278016

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