Case study: strategic alliances in international franchising ‐ the entry of Silver Streak Restaurant Corporation into Mexico

Case study: strategic alliances in international franchising ‐ the entry of Silver Streak Restaurant Corporation into Mexico

Bibliographic Details
Main Authors:	John, Hadjimarcou, John W., Barnes
Format:	text
Language:	eng
Published:	Emerald 1998
Subjects:	Alignment,Franchising,International marketing,Mexico,Restaurants,Strategic planning

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