Case study: strategic alliances in international franchising ‐ the entry of Silver Streak Restaurant Corporation into Mexico

by John, Hadjimarcou, John W., Barnes
Published 1998

Inward retail internationalization and exogenous – based outshopping on the US-Mexico border

by John, Hadjimarcou, Jessica, Herrera, Dalila, Salazar
Published 2017

Bulgarian consumers’ perceptions of products made in Asia Pacific

by Leonidas C., Leonidou, John, Hadjimarcou, Anna, Kaleka, Gergana T., Stamenova
Published 1999

A cross‐national and cross‐generational study of consumer acculturation to advertising appeals

by Fernando R., Jimenez, John, Hadjimarcou, Maria E., Barua, Donald A., Michie
Published 2013