Case study: strategic alliances in international franchising ‐ the entry of Silver Streak Restaurant Corporation into Mexico

Case study: strategic alliances in international franchising ‐ the entry of Silver Streak Restaurant Corporation into Mexico

Bibliographic Details
Main Authors: John, Hadjimarcou, John W., Barnes
Format: text
Language:eng
Published: Emerald 1998
Subjects:
Alignment,Franchising,International marketing,Mexico,Restaurants,Strategic planning
id 10.1108-07363769810241463
recordtype eprints
spelling 10.1108-073637698102414631998-12-01 Case study: strategic alliances in international franchising ‐ the entry of Silver Streak Restaurant Corporation into Mexico John, Hadjimarcou John, Hadjimarcou John W., Barnes John W., Barnes Alignment,Franchising,International marketing,Mexico,Restaurants,Strategic planning Emerald 1998-12-01 text text/HTML 10.1108/07363769810241463 https://www.emeraldinsight.com/doi/10.1108/07363769810241463 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Consumer+Marketing&rft.volume=15&rft.issue=6&rft.spage=598&rft.epage=607&rft.issn=0736-3761&rft.id=info%3Adoi%2F10.1108%2F07363769810241463 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Alignment,Franchising,International marketing,Mexico,Restaurants,Strategic planning
spellingShingle Alignment,Franchising,International marketing,Mexico,Restaurants,Strategic planning
John, Hadjimarcou
John W., Barnes
Case study: strategic alliances in international franchising ‐ the entry of Silver Streak Restaurant Corporation into Mexico
description
author2 John, Hadjimarcou
author_facet John, Hadjimarcou
John, Hadjimarcou
John W., Barnes
format text
author John, Hadjimarcou
John W., Barnes
author_sort John, Hadjimarcou
title Case study: strategic alliances in international franchising ‐ the entry of Silver Streak Restaurant Corporation into Mexico
title_short Case study: strategic alliances in international franchising ‐ the entry of Silver Streak Restaurant Corporation into Mexico
title_full Case study: strategic alliances in international franchising ‐ the entry of Silver Streak Restaurant Corporation into Mexico
title_fullStr Case study: strategic alliances in international franchising ‐ the entry of Silver Streak Restaurant Corporation into Mexico
title_full_unstemmed Case study: strategic alliances in international franchising ‐ the entry of Silver Streak Restaurant Corporation into Mexico
title_sort case study: strategic alliances in international franchising ‐ the entry of silver streak restaurant corporation into mexico
publisher Emerald
publishDate 1998
first_indexed 2018-10-11T09:03:58Z
last_indexed 2018-10-11T09:03:58Z
_version_ 1614019181023330304

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