Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Search
Family purchase decision makin...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Family purchase decision making at the bottom of the pyramid
Bibliographic Details
Main Authors:
Tendai, Chikweche
,
John, Stanton
,
Richard, Fletcher
Format:
text
Language:
eng
Published:
Emerald
2012
Subjects:
Purchase decision making,Bottom of pyramid,Family,Children,Zimbabwe,Decision making,Consumers
Holdings
Description
Similar Items
Staff View
Similar Items
Undertaking research at the bottom of the pyramid using qualitative methods
by: Tendai, Chikweche, et al.
Published: (2012)
Determining business models in bottom‐of‐the‐pyramid markets
by: Sungbum, Jun, et al.
Published: (2013)
“Rise of the middle of the pyramid in Africa”: theoretical and practical realities for understanding middle class consumer purchase decision making
by: Tendai, Chikweche, et al.
Published: (2014)
Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities
by: Tendai, Chikweche, et al.
Published: (2012)
Customer relationship management at the base of the pyramid: myth or reality?
by: Tendai, Chikweche, et al.
Published: (2013)
×
Loading...