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Undertaking research at the bo...
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Undertaking research at the bottom of the pyramid using qualitative methods
Bibliographic Details
Main Authors:
Tendai, Chikweche
,
Richard, Fletcher
Format:
text
Language:
eng
Published:
Emerald
2012
Subjects:
Bottom of the pyramid,International business research,In‐depth interviews,Qualitative research methods,Zimbabwe,International business,Research methods
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