“Rise of the middle of the pyramid in Africa”: theoretical and practical realities for understanding middle class consumer purchase decision making

“Rise of the middle of the pyramid in Africa”: theoretical and practical realities for understanding middle class consumer purchase decision making

Bibliographic Details
Main Authors: Tendai, Chikweche, Richard, Fletcher
Format: text
Language:eng
Published: Emerald 2014
Subjects:
Middle class,Purchase decision making

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