The total package: loyalty marketing in the world of consumer packaged goods (CPG)

The total package: loyalty marketing in the world of consumer packaged goods (CPG)

Bibliographic Details
Main Authors:	Kelly, Hlavinka, Leopoldo, Gomez
Format:	text
Language:	eng
Published:	Emerald 2007
Subjects:	Loyalty schemes,Customer loyalty,Consumer goods,Customer relations,Retail marketing

Similar Items

The influence of loyalty programme membership on customer purchase behaviour
by: Lars, Meyer‐Waarden
Published: (2008)

The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry
by: Rick, Ferguson, et al.
Published: (2007)

An empirical analysis of the components of retailer customer loyalty programs
by: Myron, Gable, et al.
Published: (2008)

The role of loyalty programs in behavioral and affective loyalty
by: Blanca, García Gómez, et al.
Published: (2006)

Reconceptualising the strategic role of loyalty schemes
by: Jennifer, Rowley
Published: (2007)

SegmentTalk: the difference engine: a comparison of loyalty marketing perceptions among specific US consumer segments
by: Rick, Ferguson, et al.
Published: (2008)

Customer loyalty programs: are they fair to consumers?
by: Russell, Lacey, et al.
Published: (2006)

The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever
by: Rick, Ferguson, et al.
Published: (2006)

The effects of introducing and terminating loyalty programs
by: Valentyna, Melnyk, et al.
Published: (2015)

Grocery loyalty: Tesco Clubcard and its impact on loyalty
by: Jason J., Turner, et al.
Published: (2006)

Shopping for loyalty: an executive's wish list
by: Bruce, Kerr
Published: (2009)

Relational benefits and loyalty in retailing: an inter‐sector comparison
by: Maria‐Eugenia, Ruiz‐Molina, et al.
Published: (2009)

Loyalty trends 2006: three evolutionary trends to transform your loyalty strategy
by: Rick, Ferguson, et al.
Published: (2006)

Using private label credit cards as a loyalty tool
by: Rick, Ferguson
Published: (2006)

Relationship quality evaluation in retailers' relationships with consumers
by: Patrick, Vesel, et al.
Published: (2010)

Brand and retailer loyalty: past behavior and future intentions
by: Michael T., Ewing
Published: (2000)

Loyalty cards and customer behaviour
Published: (2005)

Effect of consumer relationship proneness on perceived loyalty program attributes and resistance to change
by: Hye‐Young, Kim, et al.
Published: (2012)

Choosing the right tools for your relationship banking strategy
by: Rick, Ferguson, et al.
Published: (2007)

Limited influence of loyalty program membership on relational outcomes
by: Russell, Lacey
Published: (2009)

A better way to design loyalty programs
by: Janet L., Hoffman, et al.
Published: (2008)

Life is not a shopping cart: three keys to building brands and improving customer loyalty
by: Bryan, Pearson
Published: (2006)

Capturing consumer heterogeneity in loyalty evolution patterns
by: Kanghyun, Yoon, et al.
Published: (2011)

Customer frustration in loyalty programs
by: Bernd, Stauss, et al.
Published: (2005)

Exploring the relationships between retail brands and consumer store loyalty
by: Anne‐Sophie, Binninger
Published: (2008)

Back to the future: progress and trends in hotel loyalty marketing
by: Sarah, Tanford, et al.
Published: (2016)

Loyalty saturation in retailing: exploring the end of retail loyalty cards?
by: Claire, Wright, et al.
Published: (1999)

The contribution of emotional satisfaction to consumer loyalty
by: Yi‐Ting, Yu, et al.
Published: (2001)

Consumer shopping value, satisfaction, and loyalty for retail apparel brands
by: Jason M., Carpenter, et al.
Published: (2005)

Internal and external factors which affect customer loyalty
by: Dennis L., Duffy
Published: (2003)

2030: a loyalty odyssey
by: Kelly, Hlavinka
Published: (2011)

Can loyalty schemes really build loyalty?
by: Lisa, O’Malley
Published: (1998)

Loyalty programs and a sense of community
by: Mark S., Rosenbaum, et al.
Published: (2005)

Building loyalty at Things Remembered
by: Terry, Mulhern, et al.
Published: (2004)

Consumer loyalty in the restaurant industry
by: Mona A., Clark, et al.
Published: (1999)

Understanding and profitably managing customer loyalty
by: Robert, Gee, et al.
Published: (2008)

Corporate brand image, satisfaction and store loyalty
by: Rita, Martenson
Published: (2007)

On the relationship between store image, store satisfaction and store loyalty
by: Josée, Bloemer, et al.
Published: (1998)

An examination of restaurant loyalty programs: what kinds of rewards do customers prefer?
by: Dongsuk, Jang, et al.
Published: (2005)

Cards in context – the comparative development of local loyalty schemes
by: Steve, Worthington, et al.
Published: (1999)