APA Citation

Kelly, H., & Leopoldo, G. (2007). The total package: Loyalty marketing in the world of consumer packaged goods (CPG). Emerald.

Chicago Style Citation

Kelly, Hlavinka, and Gomez Leopoldo. The Total Package: Loyalty Marketing in the World of Consumer Packaged Goods (CPG). Emerald, 2007.

MLA Citation

Kelly, Hlavinka, and Gomez Leopoldo. The Total Package: Loyalty Marketing in the World of Consumer Packaged Goods (CPG). Emerald, 2007.

Warning: These citations may not always be 100% accurate.