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The effect of consumer‐based b...
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The effect of consumer‐based brand equity on firms’ financial performance
Bibliographic Details
Main Authors:
Hong‐bumm, Kim
,
Woo, Gon Kim
,
Jeong A., An
Format:
text
Language:
eng
Published:
Emerald
2003
Subjects:
Brand equity,Hotels,Company performance,Brands,Quality,Perception
Holdings
Description
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