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How good does it taste? Is it...
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How good does it taste? Is it the product or the brand? A contribution to brand equity evaluation
Bibliographic Details
Main Authors:
Marianela, Fornerino
,
François, d'Hauteville
Format:
text
Language:
eng
Published:
Emerald
2010
Subjects:
Perception,Quality,Expectation,Brand equity
Holdings
Description
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