Factors influencing word of mouth effectiveness: receiver perspectives

Factors influencing word of mouth effectiveness: receiver perspectives

Bibliographic Details
Main Authors: Jillian C., Sweeney, Geoffrey N., Soutar, Tim, Mazzarol
Format: text
Language:eng
Published: Emerald 2008
Subjects:
Services marketing,Consumers,Consumer behaviour
id 10.1108-03090560810852977
recordtype eprints
spelling 10.1108-030905608108529772008-04-04 Factors influencing word of mouth effectiveness: receiver perspectives Jillian C., Sweeney Jillian C., Sweeney Geoffrey N., Soutar Geoffrey N., Soutar Tim, Mazzarol Tim, Mazzarol Services marketing,Consumers,Consumer behaviour Emerald 2008-04-04 text text/HTML 10.1108/03090560810852977 https://www.emeraldinsight.com/doi/10.1108/03090560810852977 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=European+Journal+of+Marketing&rft.volume=42&rft.issue=3%2F4&rft.spage=344&rft.epage=364&rft.issn=0309-0566&rft.id=info%3Adoi%2F10.1108%2F03090560810852977 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Services marketing,Consumers,Consumer behaviour
spellingShingle Services marketing,Consumers,Consumer behaviour
Jillian C., Sweeney
Geoffrey N., Soutar
Tim, Mazzarol
Factors influencing word of mouth effectiveness: receiver perspectives
description
author2 Jillian C., Sweeney
author_facet Jillian C., Sweeney
Jillian C., Sweeney
Geoffrey N., Soutar
Tim, Mazzarol
format text
author Jillian C., Sweeney
Geoffrey N., Soutar
Tim, Mazzarol
author_sort Jillian C., Sweeney
title Factors influencing word of mouth effectiveness: receiver perspectives
title_short Factors influencing word of mouth effectiveness: receiver perspectives
title_full Factors influencing word of mouth effectiveness: receiver perspectives
title_fullStr Factors influencing word of mouth effectiveness: receiver perspectives
title_full_unstemmed Factors influencing word of mouth effectiveness: receiver perspectives
title_sort factors influencing word of mouth effectiveness: receiver perspectives
publisher Emerald
publishDate 2008
first_indexed 2018-10-11T07:59:04Z
last_indexed 2018-10-11T07:59:04Z
_version_ 1614015097389187072

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