Conceptualising electronic word of mouth activity
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| Format: | text |
| Language: | eng |
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Emerald
2011
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| Subjects: |
| id |
10.1108-02634501111153692 |
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| recordtype |
eprints |
| spelling |
10.1108-026345011111536922011-08-02 Conceptualising electronic word of mouth activity Yolanda Y.Y., Chan Yolanda Y.Y., Chan E.W.T., Ngai E.W.T., Ngai Electronic commerce,Classification,Consumer behaviour,Non‐verbal communications Emerald 2011-08-02 text text/HTML 10.1108/02634501111153692 https://www.emeraldinsight.com/doi/10.1108/02634501111153692 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Marketing+Intelligence+%26+Planning&rft.volume=29&rft.issue=5&rft.spage=488&rft.epage=516&rft.issn=0263-4503&rft.id=info%3Adoi%2F10.1108%2F02634501111153692 eng Emerald All rights reserved. |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Emerald |
| building |
Emerald Repository |
| collection |
Online Access |
| language |
eng |
| topic |
Electronic commerce,Classification,Consumer behaviour,Non‐verbal communications |
| spellingShingle |
Electronic commerce,Classification,Consumer behaviour,Non‐verbal communications Yolanda Y.Y., Chan E.W.T., Ngai Conceptualising electronic word of mouth activity |
| description |
|
| author2 |
Yolanda Y.Y., Chan |
| author_facet |
Yolanda Y.Y., Chan Yolanda Y.Y., Chan E.W.T., Ngai |
| format |
text |
| author |
Yolanda Y.Y., Chan E.W.T., Ngai |
| author_sort |
Yolanda Y.Y., Chan |
| title |
Conceptualising electronic word of mouth activity |
| title_short |
Conceptualising electronic word of mouth activity |
| title_full |
Conceptualising electronic word of mouth activity |
| title_fullStr |
Conceptualising electronic word of mouth activity |
| title_full_unstemmed |
Conceptualising electronic word of mouth activity |
| title_sort |
conceptualising electronic word of mouth activity |
| publisher |
Emerald |
| publishDate |
2011 |
| first_indexed |
2018-10-11T05:40:46Z |
| last_indexed |
2018-10-11T05:40:46Z |
| _version_ |
1614006396278276096 |