APA Citation

Yolanda Y.Y., C., & E.W.T., N. (2011). Conceptualising electronic word of mouth activity. Emerald.

Chicago Style Citation

Yolanda Y.Y., Chan, and Ngai E.W.T. Conceptualising Electronic Word of Mouth Activity. Emerald, 2011.

MLA Citation

Yolanda Y.Y., Chan, and Ngai E.W.T. Conceptualising Electronic Word of Mouth Activity. Emerald, 2011.

Warning: These citations may not always be 100% accurate.