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Factors important for the selection of fast food restaurants: an empirical study across three cities of Pakistan

Factors important for the selection of fast food restaurants: an empirical study across three cities of Pakistan

Bibliographic Details
Main Author: Usman, Ehsan
Format: text
Language:eng
Published: Emerald 2012
Subjects:
Services marketing,Customer preferences,Customer behaviour,Fast food,Restaurants,Culture,Consumer behaviour,Pakistan,Service operations

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