Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context

by Sandra Maria Correia, Loureiro
Published 2017

Enhancing brand equity through emotions and experience: the banking sector

by Sandra Maria Correia, Loureiro, Eduardo Moraes, Sarmento
Published 2018

Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality

by Sandra Maria Correia, Loureiro, Hans Ruediger, Kaufmann
Published 2017

Rescue archaeology heritage valuation in Europe’s largest dam - Alqueva: ex‑situ products as elements of creative tourism

by Idalina Dias Sardinha, David Ross, Sandra Maria Correia Loureiro
Published 2014-01-01

DUAQUAL: The quality perceived by teachers and students in university management

by Sandra María Correia Loureiro, Francisco Javier Miranda González
Published 2012-02-01

A passion for fashion

by Sandra Maria Correia, Loureiro, Inês, Costa, Padma, Panchapakesan
Published 2017

Wine prestige and experience in enhancing relationship quality and outcomes

by Sandra Maria Correia, Loureiro, Namércio Pereira da, Cunha
Published 2017

Who needs delight?

by Sandra, Maria Correia Loureiro, Francisco, J. Miranda, Michael, Breazeale
Published 2014

Exploring behavioural branding, brand love and brand co-creation

by Hans Ruediger, Kaufmann, Sandra Maria Correia, Loureiro, Agapi, Manarioti
Published 2016

Intentions to use and recommend to others

by Sandra, Maria Correia Loureiro, Hans, Rüdiger Kaufmann, Samuel, Rabino
Published 2014

Antecedents and outcomes of online brand engagement

by Sandra Maria Correia, Loureiro, Tatjana, Gorgus, Hans Ruediger, Kaufmann
Published 2017

The increasing dynamics between consumers, social groups and brands

by Hans, Ruediger Kaufmann, Sandra Maria, Correia Loureiro, Gianpaolo, Basile, Demetris, Vrontis
Published 2012