Antecedents and outcomes of online brand engagement

Bibliographic Details
Main Authors:	Sandra Maria Correia, Loureiro, Tatjana, Gorgus, Hans Ruediger, Kaufmann
Format:	text
Language:	eng
Published:	Emerald 2017
Subjects:	Brand love,Satisfaction,Brand involvement,Online brand experience,Online consumer brand engagement,Self-brand image congruency

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