Dispelling the collective myth of Chinese consumers: a new generation of brand‐conscious individualists

by Lilly, Ye, Mousumi, Bose, Lou, Pelton
Published 2012

The role of contextual factors in eliciting creativity: primes, cognitive load and expectation of performance feedback

by Mousumi, Bose, Judith, Anne Garretson Folse, Scot, Burton
Published 2013

Gratitude in relationship marketing

by Randle, D. Raggio, Anna, M. Walz, Mousumi, Bose Godbole, Judith, Anne Garretson Folse
Published 2014