Stereotyping in Country Advertising: An Experimental Study

by Kjell, Grønhaug, Morten, Heide
Published 1992

Managing hotel guest satisfaction: Towards a more focused approach

by Margit G., Engeset, Morten, Heide
Published 1996

The use of food quality and prestige-based benefits for consumer segmentation

by Morten, Heide, Svein Ottar, Olsen
Published 2018

Can the SME survive the supply chain challenges?

by Terje I., Vaaland, Morten, Heide
Published 2007

Managing corporate social responsibility: lessons from the oil industry

by Terje I., Vaaland, Morten, Heide
Published 2008

Corporate social responsibility: investigating theory and research in the marketing context

by Terje I., Vaaland, Morten, Heide, Kjell, Grønhaug
Published 2008

Atmosphere as a tool for enhancing organizational performance

by Morten, Heide, Kirsti, Lærdal, Kjell, Grønhaug
Published 2009

French consumer profiles' reactions to information on cod fillet products

by Themistoklis, Altintzoglou, Morten, Heide, Mats, Carlehög
Published 2014

Food souvenirs: buying behaviour of tourists in Norway

by Themistoklis, Altintzoglou, Morten, Heide, Trude, Borch
Published 2016

The influence of test situation and satisfaction with preparation on evaluation and intention to consume a new seafood product

by Morten, Heide, Svein, Ottar Olsen, Domingo, Calvo Dopico
Published 2010

The influence of labelling on consumers' evaluations of fresh and thawed cod fillets in England

by Themistoklis, Altintzoglou, Bjørg, Helen Nøstvold, Mats, Carlehög, Morten, Heide, Jens, Østli, Finn‐Arne, Egeness
Published 2012