Boomer marketing [electronic resource] : selling to a recession resistant market

Boomer marketing [electronic resource] : selling to a recession resistant market

Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. In this book, the author uses original case material to propose strategic solutions that take advantage of the moneyed segments of the maturing boomer market. It is useful for students of...

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Bibliographic Details
Main Author: Chaston, Ian (Author)
Format: Book
Language:English
Published: London ; New York : Routledge , 2009
Subjects:
Baby boom generation > United States
Market segmentation > United States
Middle-aged consumers > United States
Target marketing > United States
Online Access:NetLibrary

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