Boomer marketing [electronic resource] selling to a recession resistant market

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Boomer marketing [electronic resource] selling to a recession resistant market

Bibliographic Details
Main Author:	Chaston, Ian (Author)
Format:	Book
Language:	English
Published:	London ; New York Routledge 2009
Subjects:	Baby boom generation > United States Market segmentation > United States Middle-aged consumers > United States Target marketing > United States
Online Access:	NetLibrary

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