Consumer behavior : building marketing strategy
Covers consumer behavior including the psychological, social, and managerial implications. This work features examples that are tied into global and technology consumer behavior issues and trends, a foundation in marketing strategy, integrated coverage of ethical/social issues, and outlines the cons...
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Masschusetts; New York :
McGraw-Hill/Irwin ,
c2007
|
| Edition: | 10th ed |
| Series: | Irwin/McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Table of contents only |
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