Consumer behavior : building marketing strategy

Consumer behavior : building marketing strategy

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Covers consumer behavior including the psychological, social, and managerial implications. This work features examples that are tied into global and technology consumer behavior issues and trends, a foundation in marketing strategy, integrated coverage of ethical/social issues, and outlines the cons...

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Bibliographic Details
Main Authors: Hawkins, Del I. (Author), Best, Roger J. (Author), Mothersbaugh, David L. (Author)
Format: Book
Language:English
Published: Boston, Masschusetts; New York : McGraw-Hill/Irwin , c2007
Edition:10th ed
Series:Irwin/McGraw-Hill series in marketing
Subjects:
Consumer behavior > United States
Consumer behavior > United States > Case studies
Market surveys > United States
Online Access:Table of contents only

Internet

Table of contents only

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5415 33 U6 C635 2007
Accession Item Category Format Status Notes
1000116248 OPEN SHELF (30 DAYS) Book Available
1000116250 OPEN SHELF (30 DAYS) Book Available
1000147102 OPEN SHELF (30 DAYS) Book Available

Badak Multimedia Sorting

Holdings details from Badak Multimedia Sorting
Call Number: HF5415 33 U6 C635 2007
Accession Item Category Format Status Notes
1000116249 Close Access CD-ROM Sorting
1000116251 Close Access CD-ROM Sorting
1000150337 Close Access CD-ROM Sorting

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