Consumer behavior : building marketing strategy

Covers consumer behavior including the psychological, social, and managerial implications. This work features examples that are tied into global and technology consumer behavior issues and trends, a foundation in marketing strategy, integrated coverage of ethical/social issues, and outlines the cons...

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Bibliographic Details
Main Authors:	Hawkins, Del I. (Author), Best, Roger J. (Author), Mothersbaugh, David L. (Author)
Format:	Book
Language:	English
Published:	Boston, Masschusetts; New York : McGraw-Hill/Irwin , c2007
Edition:	10th ed
Series:	Irwin/McGraw-Hill series in marketing
Subjects:	Consumer behavior > United States Consumer behavior > United States > Case studies Market surveys > United States
Online Access:	Table of contents only

Consumer behavior : building marketing strategy by Hawkins, Del I., Best, Roger J., Coney, Kenneth A.

Published 2001

Consumer behavior building marketing strategy by Hawkins, Del I., Best, Roger J., Coney, Kenneth A.

Published 1997

Consumer behavior : building marketing strategy

Consumer behavior : building marketing strategy by Hawkins, Del I., Best, Roger J., Coney, Kenneth A.

Consumer behavior building marketing strategy by Hawkins, Del I., Best, Roger J., Coney, Kenneth A.

Consumer behavior : building marketing strategy by Hawkins, Del I., Best, Roger J., Coney, Kenneth A.

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