Consumer behavior building marketing strategy

Bibliographic Details
Main Authors:	Hawkins, Del I. (Author), Best, Roger J. (Author), Mothersbaugh, David L. (Author)
Format:	Book
Language:	English
Published:	Boston, Masschusetts; New York McGraw-Hill/Irwin c2007
Edition:	10th ed
Series:	Irwin/McGraw-Hill series in marketing
Subjects:	Consumer behavior > United States Consumer behavior > United States > Case studies Market surveys > United States
Online Access:	Table of contents only

Consumer behavior building marketing strategy by Hawkins, Del I., Best, Roger J., Coney, Kenneth A.

Published 2001

Published 1997