Cases in advertising and promotion management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Irwin, ,
c1991
|
| Edition: | 3rd ed. |
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xiii, 908 p. : : ill. ; ; 25 cm. |
| ISBN: | 0256096899 |