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20061112.0 |
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|a 0471046345
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| 090 |
0 |
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|a HF5415.15
|b .C24
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| 100 |
0 |
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|a Cafarelli, Eugene J. ,
|d 1938- ,
|e author
|
| 245 |
0 |
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|a Developing new products and repositioning mature brands :
|b a risk-reduction system that produces investment alternatives
|c Eugene J. Cafarelli
|
| 260 |
2 |
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|a New York :
|b John Wiley ,
|c c1980
|
| 300 |
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|a xii, 253 p. :
|b ill. ; ;
|c 23 cm.
|
| 440 |
0 |
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|a Ronald series on marketing management
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| 501 |
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|a "A Ronald Press publication"
|
| 504 |
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|a Includes bibliography (p. 249) and index
|
| 650 |
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0 |
|a New products
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| 650 |
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0 |
|a Product management
|
| 999 |
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|a 1000017824
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|