Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York :
John Wiley ,
c1980
|
| Series: | Ronald series on marketing management
|
| Subjects: |
Badak General Collection
| Call Number: |
HF5415 15 C24 |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 1000017824 | OPEN SHELF (30 DAYS) | Book | Available |