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| 020 |
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|a 0471046345
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| 090 |
0 |
0 |
|a HF5415.15
|b .C24
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| 100 |
0 |
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|a Cafarelli, Eugene J.
|d 1938-
|e author
|
| 245 |
0 |
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|a Developing new products and repositioning mature brands
|b a risk-reduction system that produces investment alternatives
|c Eugene J. Cafarelli
|
| 260 |
2 |
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|a New York
|b John Wiley
|c c1980
|
| 300 |
|
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|a xii, 253 p.
|b ill. ;
|c 23 cm.
|
| 440 |
0 |
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|a Ronald series on marketing management
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| 650 |
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0 |
|a New products
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| 650 |
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0 |
|a Product management
|
| 999 |
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|a 1000017824
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|