Search Results - Wirtz, Jochen

Jochen Wirtz

Jochen Wirtz is a marketing scholar, academic administrator and author. Wirtz is Vice Dean of MBA Programmes and Professor of Marketing at the National University of Singapore (NUS) Business School. Wirtz is best known in academia for co-authoring the widely adopted textbook ''Services Marketing: People, Technology, Strategy''. The book, which has sold over 1.5 million copies and is widely used at universities globally, was originally initiated in collaboration with Christopher Lovelock of Harvard Business School. Provided by Wikipedia
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  1. 1
    Services marketing in Asia : a case book

    Services marketing in Asia : a case book by Wirtz, Jochen, Lovelock, Christopher H.

    Published 2005
  2. 2
    Services marketing : people, technology, strategy

    Services marketing : people, technology, strategy by Lovelock, Christopher H., Wirtz, Jochen

    Published 2007
    Table of contents only
  3. 3
    Services marketing : people, technology , strategy : Christopher Lovelock, Jochen Wirtz

    Services marketing : people, technology , strategy : Christopher Lovelock, Jochen Wirtz by Lovelock, Christopher H., Wirtz, Jochen

    Published 2011
  4. 4
    Essentials of services marketing

    Essentials of services marketing by Lovelock, Christopher H., Chew, Patricia, Wirtz, Jochen

    Published 2009
  5. 5
    Essentials of services marketing

    Essentials of services marketing by Wirtz, Jochen, Chew, Patricia, Lovelock, Christopher H.

    Published 2013
  6. 6
    Services marketing in Asia : managing people, technology, and strategy

    Services marketing in Asia : managing people, technology, and strategy by Lovelock, Christopher H., Keh, Hean Tat, Lu, Xiongwen, Wirtz, Jochen

    Published 2005

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