Search Results - Lovelock, Christopher H.

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  1. 1
    Services marketing

    Services marketing by Lovelock, Christopher H.

    Published 1991
  2. 2
    Product plus : how product + service = competitive advantage

    Product plus : how product + service = competitive advantage by Lovelock, Christopher H.

    Published 1994
  3. 3
    Managing services : marketing, operations, and human resources

    Managing services : marketing, operations, and human resources by Lovelock, Christopher H.

    Published 1988
  4. 4
    Principles of service marketing and management

    Principles of service marketing and management by Lovelock, Christopher H., Wright, Lauren

    Published 1999
  5. 5
    Services marketing in Asia : a case book

    Services marketing in Asia : a case book by Wirtz, Jochen, Lovelock, Christopher H.

    Published 2005
  6. 6
    Services marketing : people, technology, strategy

    Services marketing : people, technology, strategy by Lovelock, Christopher H., Wirtz, Jochen

    Published 2007
    Table of contents only
  7. 7
    Services marketing : people, technology , strategy : Christopher Lovelock, Jochen Wirtz

    Services marketing : people, technology , strategy : Christopher Lovelock, Jochen Wirtz by Lovelock, Christopher H., Wirtz, Jochen

    Published 2011
  8. 8
    Services marketing : a European perspective

    Services marketing : a European perspective by Lovelock, Christopher H., Lewis, Barbara, Vandermerwe, Sandra

    Published 1999
  9. 9
    Essentials of services marketing

    Essentials of services marketing by Lovelock, Christopher H., Chew, Patricia, Wirtz, Jochen

    Published 2009
  10. 10
    Essentials of services marketing

    Essentials of services marketing by Wirtz, Jochen, Chew, Patricia, Lovelock, Christopher H.

    Published 2013
  11. 11
    Service marketing : Australia and New Zealand

    Service marketing : Australia and New Zealand by Lovelock, Christopher H., Patterson, Paul, Walker, Rhett H.

    Published 1998
  12. 12
    Problems in marketing

    Problems in marketing by Corey, E. Raymond, Lovelock, Christopher H., Ward, Scott , 1942-

    Published 1981
  13. 13
    Services marketing : an Asia-Pacific and Australian perspective

    Services marketing : an Asia-Pacific and Australian perspective by Lovelock, Christopher H., Patterson, Paul G., Walker, Rhett H.

    Published 2007
  14. 14
    Services marketing in Asia : managing people, technology, and strategy

    Services marketing in Asia : managing people, technology, and strategy by Lovelock, Christopher H., Keh, Hean Tat, Lu, Xiongwen, Wirtz, Jochen

    Published 2005

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