Search Results - Bitner, Mary Jo

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  1. 1
    Services marketing

    Services marketing by Zeithaml, Valarie A., Bitner, Mary Jo

    Published 1996
  2. 2
    Services marketing integrating customer focus across the firm

    Services marketing integrating customer focus across the firm by Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.

    Published 2006
  3. 3
    Services marketing : integrating customer focus across the firm

    Services marketing : integrating customer focus across the firm by Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.

    Published 2006
  4. 4
    Services marketing integrating customer focus across the firm

    Services marketing integrating customer focus across the firm by Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.

    Published 2013
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