The influence of Xiaohongshu reviews and feedback on consumer purchase decision-making in the digital era

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The influence of Xiaohongshu reviews and feedback on consumer purchase decision-making in the digital era

Background: Xiaohongshu has influenced people's decision making in the digital environment. In Malaysia, In 2022, the Department of Statistics Malaysia (DOSM) recorded a household internet access rate of 96.0 percent, showing a rise from 94.9 percent in 2021. Objective: The general objectiv...

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Bibliographic Details
Main Author:	Yap, Xiao Rong
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HG Finance HT Communities. Classes. Races
Online Access:	http://eprints.utar.edu.my/7044/ http://eprints.utar.edu.my/7044/1/Full_report_Aug2024_Yap_Xiao_Rong.pdf

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