The influence of Xiaohongshu reviews and feedback on consumer purchase decision-making in the digital era
Background: Xiaohongshu has influenced people's decision making in the digital environment. In Malaysia, In 2022, the Department of Statistics Malaysia (DOSM) recorded a household internet access rate of 96.0 percent, showing a rise from 94.9 percent in 2021. Objective: The general objectiv...
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| Format: | Final Year Project / Dissertation / Thesis |
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2024
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| Online Access: | http://eprints.utar.edu.my/7044/ http://eprints.utar.edu.my/7044/1/Full_report_Aug2024_Yap_Xiao_Rong.pdf |