Factor that influences online impulse purchase among generation Y in Malaysia
The aim to carry out this research is to investigate the determinants that influence Online Impulse Purchase (OIP) among Generation Y (Gen Y) in Malaysia. Digital purchasing convenience has brought a significant impact on OIP among consumers. Different behaviour had cause consumers to involve themse...
| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3929/ http://eprints.utar.edu.my/3929/1/fyp_MK_2019_CMT_%2D_1606828.pdf |
| _version_ | 1848886028488671232 |
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| author | Chan, Man Ting Chong, Chia Man Heng, Zheng Yuan Goh, Jing Heng Yin, Weng Hong |
| author_facet | Chan, Man Ting Chong, Chia Man Heng, Zheng Yuan Goh, Jing Heng Yin, Weng Hong |
| author_sort | Chan, Man Ting |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | The aim to carry out this research is to investigate the determinants that influence Online Impulse Purchase (OIP) among Generation Y (Gen Y) in Malaysia. Digital purchasing convenience has brought a significant impact on OIP among consumers. Different behaviour had cause consumers to involve themselves in these circumstances. Traits (T), Social Influence (SI), Purchase Intention (PI) and Diderot Effect (DE) were the four Independent Variables (IV) which affected by the mediator consist of Positive Affect (PA) and Negative Affect (NA). Based on a conceptual framework, CET was adapted and used in our research. 340 sets of questionnaire were collected from the respondents. The data gathered from respondents is analysed by Partial Least Squares Structural Equation Modelling (PLS-SEM). This study provides managerial implications to the firms, consumers, and government. Consumers and government can use the research outcome to find out the way to reduce OIP. Firms can use the research outcome to gain more sales. |
| first_indexed | 2025-11-15T19:31:59Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-3929 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:31:59Z |
| publishDate | 2019 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-39292021-01-07T07:34:06Z Factor that influences online impulse purchase among generation Y in Malaysia Chan, Man Ting Chong, Chia Man Heng, Zheng Yuan Goh, Jing Heng Yin, Weng Hong HF Commerce The aim to carry out this research is to investigate the determinants that influence Online Impulse Purchase (OIP) among Generation Y (Gen Y) in Malaysia. Digital purchasing convenience has brought a significant impact on OIP among consumers. Different behaviour had cause consumers to involve themselves in these circumstances. Traits (T), Social Influence (SI), Purchase Intention (PI) and Diderot Effect (DE) were the four Independent Variables (IV) which affected by the mediator consist of Positive Affect (PA) and Negative Affect (NA). Based on a conceptual framework, CET was adapted and used in our research. 340 sets of questionnaire were collected from the respondents. The data gathered from respondents is analysed by Partial Least Squares Structural Equation Modelling (PLS-SEM). This study provides managerial implications to the firms, consumers, and government. Consumers and government can use the research outcome to find out the way to reduce OIP. Firms can use the research outcome to gain more sales. 2019-08-07 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/3929/1/fyp_MK_2019_CMT_%2D_1606828.pdf Chan, Man Ting and Chong, Chia Man and Heng, Zheng Yuan and Goh, Jing Heng and Yin, Weng Hong (2019) Factor that influences online impulse purchase among generation Y in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/3929/ |
| spellingShingle | HF Commerce Chan, Man Ting Chong, Chia Man Heng, Zheng Yuan Goh, Jing Heng Yin, Weng Hong Factor that influences online impulse purchase among generation Y in Malaysia |
| title | Factor that influences online impulse purchase among generation Y in Malaysia |
| title_full | Factor that influences online impulse purchase among generation Y in Malaysia |
| title_fullStr | Factor that influences online impulse purchase among generation Y in Malaysia |
| title_full_unstemmed | Factor that influences online impulse purchase among generation Y in Malaysia |
| title_short | Factor that influences online impulse purchase among generation Y in Malaysia |
| title_sort | factor that influences online impulse purchase among generation y in malaysia |
| topic | HF Commerce |
| url | http://eprints.utar.edu.my/3929/ http://eprints.utar.edu.my/3929/1/fyp_MK_2019_CMT_%2D_1606828.pdf |