Factor that influences online impulse purchase among generation Y in Malaysia
The aim to carry out this research is to investigate the determinants that influence Online Impulse Purchase (OIP) among Generation Y (Gen Y) in Malaysia. Digital purchasing convenience has brought a significant impact on OIP among consumers. Different behaviour had cause consumers to involve themse...
| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3929/ http://eprints.utar.edu.my/3929/1/fyp_MK_2019_CMT_%2D_1606828.pdf |