The Concept Of Islamic Advertising From The Perspective Of Muslim Practitioners
Islamic advertising, as a form of communication, aims to inform and persuade consumers while adhering to Islamic norms. However, in many Muslim countries, advertising practices often follow western paradigms that have created numerous unethical issues inconsistent with Islamic principles. The resear...
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| Format: | Thesis |
| Language: | English |
| Published: |
2024
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| Online Access: | http://eprints.usm.my/63033/ http://eprints.usm.my/63033/1/Pages%20from%20NOORAZLIN%20BINTI%20ANI%20-%20TESIS.pdf |
| _version_ | 1848885142391619584 |
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| author | Ani, Noorazlin |
| author_facet | Ani, Noorazlin |
| author_sort | Ani, Noorazlin |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Islamic advertising, as a form of communication, aims to inform and persuade consumers while adhering to Islamic norms. However, in many Muslim countries, advertising practices often follow western paradigms that have created numerous unethical issues inconsistent with Islamic principles. The research consists of two phases namely a theoretical phase addressing the first objective and the empirical phase addressing the second and third objectives. This study explores the concept of Islamic advertising from the perspective of Muslim practitioners. It has three primary objectives: firstly, to identify the concept; secondly, to analyze its framework; and thirdly, to draw conclusions based on the viewpoints of practitioners. |
| first_indexed | 2025-11-15T19:17:54Z |
| format | Thesis |
| id | usm-63033 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T19:17:54Z |
| publishDate | 2024 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-630332025-10-22T04:59:31Z http://eprints.usm.my/63033/ The Concept Of Islamic Advertising From The Perspective Of Muslim Practitioners Ani, Noorazlin HF5410-5417.5 Marketing. Distribution of products Islamic advertising, as a form of communication, aims to inform and persuade consumers while adhering to Islamic norms. However, in many Muslim countries, advertising practices often follow western paradigms that have created numerous unethical issues inconsistent with Islamic principles. The research consists of two phases namely a theoretical phase addressing the first objective and the empirical phase addressing the second and third objectives. This study explores the concept of Islamic advertising from the perspective of Muslim practitioners. It has three primary objectives: firstly, to identify the concept; secondly, to analyze its framework; and thirdly, to draw conclusions based on the viewpoints of practitioners. 2024-01 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/63033/1/Pages%20from%20NOORAZLIN%20BINTI%20ANI%20-%20TESIS.pdf Ani, Noorazlin (2024) The Concept Of Islamic Advertising From The Perspective Of Muslim Practitioners. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Ani, Noorazlin The Concept Of Islamic Advertising From The Perspective Of Muslim Practitioners |
| title | The Concept Of Islamic Advertising From The Perspective Of Muslim Practitioners |
| title_full | The Concept Of Islamic Advertising From The Perspective Of Muslim Practitioners |
| title_fullStr | The Concept Of Islamic Advertising From The Perspective Of Muslim Practitioners |
| title_full_unstemmed | The Concept Of Islamic Advertising From The Perspective Of Muslim Practitioners |
| title_short | The Concept Of Islamic Advertising From The Perspective Of Muslim Practitioners |
| title_sort | concept of islamic advertising from the perspective of muslim practitioners |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://eprints.usm.my/63033/ http://eprints.usm.my/63033/1/Pages%20from%20NOORAZLIN%20BINTI%20ANI%20-%20TESIS.pdf |