The Concept Of Islamic Advertising From The Perspective Of Muslim Practitioners
Islamic advertising, as a form of communication, aims to inform and persuade consumers while adhering to Islamic norms. However, in many Muslim countries, advertising practices often follow western paradigms that have created numerous unethical issues inconsistent with Islamic principles. The resear...
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| Format: | Thesis |
| Language: | English |
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2024
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| Online Access: | http://eprints.usm.my/63033/ http://eprints.usm.my/63033/1/Pages%20from%20NOORAZLIN%20BINTI%20ANI%20-%20TESIS.pdf |