Quality expectations in the Malaysian wooden furniture industry: the foreign buyers perspective

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Quality expectations in the Malaysian wooden furniture industry: the foreign buyers perspective

Although, the ISO quality management system is often perceived to be marketing tool within the manufacturing industry its implications on the design-sensitive wooden furniture industry remain unknown. Therefore, a survey of 500 foreign furniture buyers was conducted at the Malaysian International Fu...

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Bibliographic Details
Main Authors:	Ratnasingam, Jegatheswaran, Chong, Yen Yoon, Mohamed, Shukri, Mohamad Kasim, Mohamad Roslan
Format:	Article
Language:	English
Published:	Asian Network for Scientific Information 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/29120/ http://psasir.upm.edu.my/id/eprint/29120/1/29120.pdf

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