Quality expectations in the Malaysian wooden furniture industry: the foreign buyers perspective
Although, the ISO quality management system is often perceived to be marketing tool within the manufacturing industry its implications on the design-sensitive wooden furniture industry remain unknown. Therefore, a survey of 500 foreign furniture buyers was conducted at the Malaysian International Fu...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asian Network for Scientific Information
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/29120/ http://psasir.upm.edu.my/id/eprint/29120/1/29120.pdf |