The relationship between e-shopper typologies and online buying satisfaction among undergraduate students in Klang Valley public universities
This study explores the relationship between e-shopper typologies and online buying satisfaction among undergraduate students in Klang Valley public universities, Malaysia. Utilizing a survey methodology, data were collected from 408 students to identify their eshopper typology—Convenience Shoppers,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resources Management Academic Research Society
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/120056/ http://psasir.upm.edu.my/id/eprint/120056/1/120056.pdf |
| _version_ | 1848868106710024192 |
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| author | Iskandar, Aina Farhana Ma’rof, Aini Azeqa Rosnon, Mohd Roslan |
| author_facet | Iskandar, Aina Farhana Ma’rof, Aini Azeqa Rosnon, Mohd Roslan |
| author_sort | Iskandar, Aina Farhana |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study explores the relationship between e-shopper typologies and online buying satisfaction among undergraduate students in Klang Valley public universities, Malaysia. Utilizing a survey methodology, data were collected from 408 students to identify their eshopper typology—Convenience Shoppers, Variety Seekers, Store-oriented Shoppers, and Balanced Buyers—and measure their satisfaction with online buying experiences. The research aimed to understand how distinct shopping behaviors influence satisfaction levels and to delineate which factors most significantly impact these outcomes. Findings indicate that different shopper typologies have varied satisfaction outcomes, with Convenience Shoppers and Balanced Buyers showing higher satisfaction levels, suggesting the need for e-commerce platforms to tailor experiences that cater to the diverse preferences of young adult consumers. The study contributes to consumer behavior literature by providing insights into the underexplored area of youth e-shopping behaviors and their satisfaction with online shopping, highlighting implications for e-commerce strategies tailored to meet the unique needs of this demographic. |
| first_indexed | 2025-11-15T14:47:07Z |
| format | Article |
| id | upm-120056 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:47:07Z |
| publishDate | 2024 |
| publisher | Human Resources Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1200562025-09-23T02:57:00Z http://psasir.upm.edu.my/id/eprint/120056/ The relationship between e-shopper typologies and online buying satisfaction among undergraduate students in Klang Valley public universities Iskandar, Aina Farhana Ma’rof, Aini Azeqa Rosnon, Mohd Roslan This study explores the relationship between e-shopper typologies and online buying satisfaction among undergraduate students in Klang Valley public universities, Malaysia. Utilizing a survey methodology, data were collected from 408 students to identify their eshopper typology—Convenience Shoppers, Variety Seekers, Store-oriented Shoppers, and Balanced Buyers—and measure their satisfaction with online buying experiences. The research aimed to understand how distinct shopping behaviors influence satisfaction levels and to delineate which factors most significantly impact these outcomes. Findings indicate that different shopper typologies have varied satisfaction outcomes, with Convenience Shoppers and Balanced Buyers showing higher satisfaction levels, suggesting the need for e-commerce platforms to tailor experiences that cater to the diverse preferences of young adult consumers. The study contributes to consumer behavior literature by providing insights into the underexplored area of youth e-shopping behaviors and their satisfaction with online shopping, highlighting implications for e-commerce strategies tailored to meet the unique needs of this demographic. Human Resources Management Academic Research Society 2024-08-16 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/120056/1/120056.pdf Iskandar, Aina Farhana and Ma’rof, Aini Azeqa and Rosnon, Mohd Roslan (2024) The relationship between e-shopper typologies and online buying satisfaction among undergraduate students in Klang Valley public universities. International Journal of Academic Research in Business and Social Sciences, 14 (8). pp. 1895-1911. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/22562/The-Relationship-Between-E-Shopper-Typologies-and-online-Buying-Satisfaction-among-Undergraduate-Students-in-KLANG-Valley-Public-Universities 10.6007/ijarbss/v14-i8/22562 |
| spellingShingle | Iskandar, Aina Farhana Ma’rof, Aini Azeqa Rosnon, Mohd Roslan The relationship between e-shopper typologies and online buying satisfaction among undergraduate students in Klang Valley public universities |
| title | The relationship between e-shopper typologies and online buying satisfaction among undergraduate students in Klang Valley public universities |
| title_full | The relationship between e-shopper typologies and online buying satisfaction among undergraduate students in Klang Valley public universities |
| title_fullStr | The relationship between e-shopper typologies and online buying satisfaction among undergraduate students in Klang Valley public universities |
| title_full_unstemmed | The relationship between e-shopper typologies and online buying satisfaction among undergraduate students in Klang Valley public universities |
| title_short | The relationship between e-shopper typologies and online buying satisfaction among undergraduate students in Klang Valley public universities |
| title_sort | relationship between e-shopper typologies and online buying satisfaction among undergraduate students in klang valley public universities |
| url | http://psasir.upm.edu.my/id/eprint/120056/ http://psasir.upm.edu.my/id/eprint/120056/ http://psasir.upm.edu.my/id/eprint/120056/ http://psasir.upm.edu.my/id/eprint/120056/1/120056.pdf |