The relationship between e-shopper typologies and online buying satisfaction among undergraduate students in Klang Valley public universities
This study explores the relationship between e-shopper typologies and online buying satisfaction among undergraduate students in Klang Valley public universities, Malaysia. Utilizing a survey methodology, data were collected from 408 students to identify their eshopper typology—Convenience Shoppers,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resources Management Academic Research Society
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/120056/ http://psasir.upm.edu.my/id/eprint/120056/1/120056.pdf |